Make Yourself...A Negotiator

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Serena Flowers, creator of the General Store at Coachella music festival, shares her insight to negotiating and closing those seemingly impossible sales. Landing her store in various music festivals across the country, her formula to success seems to be the real deal.


 

About Serena

Serena started out by creating a business called The General Store, which serves attendees at some of America’s biggest music festivals (Coachella, Lost Lands, Kaaboo, and Stagecoach- to name a few.)  She found her niche in the industry and provides a superior service that makes her a respected female figure in the music festival industry.

Having been an entrepreneur for over 20 years and taking her business from zero to one-hundred, Serena has experienced success and failure. Giving her knowledge and insight into what it takes to be a successful female entrepreneur in a male run industry.

Now that she has created a successful business, raising a toddler, and endlessly creating herself and the lifestyle she desires, she now wants to give back. Give back to women of all ages and teach them the skills and tools to take ownership of their lives and level up in business by creating a community here at SFC.

You have to explore your options or you are not going to make it in business
— Serena Flowers
 
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WHAT YOU WILL LEARN

  • The importance of being confident while negotiating

  • How to see the world of negotiations

  • Opening yourself to other opportunities to build your success

PROMOTE AND SHARE

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RESOURCES

 
LuLaRoe